Selected work

Packaging-led projects for brands of all kinds.

HARA Professional

Type: Packaging design
Scope: Boxes, tubes, jars and applicator packaging, plus a retail display unit
Client: HARA Professional

Packaging system for HARA Professional's lash and brow range, extending a brand with over 50 years' history in the professional waxing market into a new category.

Covering the Korean Lash & Brow Lift step-by-step system and the wider Define & Amplify care line, including Y Combs, silicone shields, conditioning serum and hydrogel eye patches, the design needed to carry the brand's reputation for quality, value and trusted results into a fresh, professional identity.

A soft neutral palette, silver foil branding and colour-coded step bands (purple, teal, coral) guide therapists clearly through multi-step treatments, while the whole range works as one cohesive family.

I took the brief beyond the pack too, designing a free-standing display unit (FSDU) from scratch. Modelled in Shapr3D and visualised in Adobe Stager, it was built around real product dimensions, with hero products at eye level so the range reads clearly in a busy shop. Every carton was produced to supplier dielines with spot UV, embossing and metallic foils specified for print.

HARA Professional lash and brow packaging range arranged on pale plinths: step boxes, Korean lash and brow lift boxes, Y combs, silicone shields, serums and a balm jar

HARA Professional free-standing display unit in a pharmacy, with the range merchandised on staggered shelves and a tall HARA sign

HARA Korean Lash Lift box artwork laid out on its supplier dieline with barcode and print specification notes

Close view of HARA cartons merchandised on the display unit shelves with pricing labels

Three stages of the HARA display unit: grey CAD model, empty white-card structure and the final branded render

Hands opening a HARA Professional Korean Lash Lift balm box to reveal the frosted jar

Close-up of the embossed Union Jack heart seal on a HARA Professional box, reading Lash and Brow Enhancing, Designed in the UK

Close-up of the Step 2 Neutralizer teal band with white embossed lettering on a HARA Korean Lash and Brow Lift box

BOMB Duo

Type: Packaging design
Scope: Boxes, sachets, bottles and POS display
Client: Beautiful Brows and Lashes
Year: 2022

Packaging system for the BOMB Duo lifting and lamination treatment, built around a bold monochrome identity: black and white with a hexagonal geometric motif and a single pink accent.

Each step in the three-part treatment is reduced to a single letter (B, O, M) for instant shelf and salon recognition, carried consistently across boxes, sachets and product tubes.

Designed across multiple formats, including individual step boxes, single-use sachets, the wider Lash & Brow Boost bottle range and a countertop POS display, to work as one cohesive system for both salon and retail use.

BOMB Duo lifting and lamination treatment boxes for steps 1, 2 and 3, black with white lettering and a hexagon motif

BOMB Duo single-use treatment sachets for each step scattered on a white surface

Stack of BOMB Duo Step 3 moisturising serum sachets

BOMB Duo countertop POS display holding four Lash and Brow Boost and mascara tubes

Patch Me

Type: Packaging design
Scope: Nine-SKU pouch range, shelf visualisation
Client: Patch Me

A nine-SKU NAD+ health patch system, designed for strict colour and layout consistency across the whole range and visualised in a retail setting.

Patch Me offers targeted patches across nine benefit areas, from energy and focus to sleep and recovery. I built one flexible layout that could carry nine distinct colourways without losing brand cohesion.

With every SKU sharing one pouch structure, colour became the main way shoppers tell products apart. A metallic foil finish gives shelf stand-out and the premium, clinical feel expected of a supplement brand, applied consistently across the range.

Patch Me pouches in nine colours hung on a peg wall in a pharmacy aisle

Patch Me Sleep pouch in pale blue with hexagonal patches resting on the front

The full Patch Me range of nine metallic foil pouches in different colours

More packaging

Type: Packaging design
Scope: Cartons, tubes, bottles, jars and accessory packaging
Clients: Various

A wider range of packaging across different brands and product categories, from cartons and tubes to bottles, jars and accessories.

Each project meant taking a brand's identity and translating it accurately into print-ready packaging, adapted to the product's own format and shelf context.

Wax heater packaging with a black and white hexagon pattern beside two black wax heaters

Row of black bottles of brow tint in front of their cartons

Two vertical cartons and a tube of brow and lash colour cream in warm neutral tones

HARA Professional lash cleanser pump bottle on a white plinth

Lash lift bond mix and balm jars with teal and white cartons

Slim white lash serum carton and tube on a stone plinth

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